Massimo graduated in Law from the University of Turin, where his dissertation in 1979 was awarded the Luisa Guzzo Medal for best dissertation in its field. He obtained his B.A. in Philosophy from the Gregorian University of Rome.
Massimo joined Jacobacci shortly after obtaining his law degree in 1980, after working for a brief period as an attorney specializing in criminal cases. He has been practicing at Jacobacci since then, representing and advising Italian and foreign clients where he specializes in anti-counterfeiting, particularly in China and in the Internet, and on global trademark protection strategies.
He has also lectured at several Italian and international universities, on both intellectual property and sociology, his other area of academic expertise. He is the author of sixty books and more than one hundred articles in scholarly journals, in the areas of sociology, licensing, internet-related IP issues, and anti-counterfeiting.
Massimo also has devoted considerable time to pro bono work on behalf of human rights issues, and in 2011 served as the OSCE (Organization for Security and Co-operation in Europe) Representative on Combating Racism, Xenophobia, and Intolerance and Discrimination against Christians and Members of Other Religions. From 2012, he serves as chairperson of the Observatory of Religious Liberty created by the Italian Ministry of Foreign Affairs.
Massimo has a broad range of experience in devising trademark and, more generally, IP global strategies on behalf of top corporate clients. He has acquired an international reputation, both through professional activities and publications, in the area of domain names and anti-counterfeiting strategies on the Internet. He is also active in anti-counterfeiting programs focusing on China and Latin America. In 1989, he was part of the WIPO delegation which assisted China in drafting its unfair competition law.
He also has handled several high profile cases concerning copyrights on musical works and their reproduction on the Internet.
Areas of expertise
Massimo is in charge of anti-counterfeiting programs, particularly targeting trademark piracy and counterfeiting via the internet, for several large Italian companies. He also regularly handles Italian and European domain name and Internet infringement cases on behalf of some of the largest U.S. companies in the field of software and Internet services. He has worked for many years in the field of global anti-counterfeiting strategies, devising programs for international companies operating in the sectors of fashion, food and beverages, and consumer electronics.
Massimo also has been active, both as a court-designated expert and on behalf of corporations and banks, in the valuation of IP portfolios for both patents and trademarks.
Massimo regularly lectures at IP conferences internationally, and frequently gives in-house presentations for colleagues and clients.