Key factors in the start-up and value of a company, trademarks have taken on such importance that they now represent one of a company’s most valued assets for growth.

Once their distinctiveness and novelty have been ascertained, trademarks need to be preventatively protected. Steps include securing registration in the country or area corresponding to where there is an existing and future presence of the company, followed by a strict monitoring of the trademark in the market and on local trademark office registers. These measures make it possible to act promptly in the event of similar or easily confused trademarks being applied for by third parties by opposing their registration or taking appropriate actions to stop their use.

For many years Jacobacci has provided strategic guidance in devising and implementing global branding strategies to many of the most important Italian and foreign companies in the fields of fashion, technology, food and drink, electronics, healthcare, textiles, personal care, chemicals, and mechanics amongst others.

Its unique wealth of expertise and ongoing research into the international landscape has enabled Jacobacci to provide clients with sophisticated and practical advice in all areas of trademark practice, developing innovative solutions and formulating programmes tailored to securing, protecting enforcing and exploiting their trademarks on a global scale, while ensuring a superior cost/benefit balance.