Innovation processes can flourish within a company if human resources and external consultants are appropriately motivated and instructed as to the opportunities that IPRs offer. The cultivation of the appropriate culture aimed at promoting the protection of ideas, assessing opportunities and taking the right legal steps in due time, is paramount.

As well as seminars and conferences Jacobacci’s team organises training programmes and internships at its offices so as to increase awareness amongst clients’ staff through actively encouraging them to protect and value IPRs.