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Patronymic trademarks in the fashion industry: what’s in a name?

Patronymic trademarks in the fashion industry: what’s in a name?

Thursday, April 20, 2017/Categories: Publications

11/1/2017 - Miriam Mangieri - IAM Weekly 
In the fashion industry it is common to use and register the name of a designer as a trademark. But what happens when a designer assigns his or her company's IP assets, including trademarks associated with his or her own name, to a third party, and then continues using the name in new trademarks?

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