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The QVEÉ ASSOLUTA case: a question of labels and wine

The QVEÉ ASSOLUTA case: a question of labels and wine

Wednesday, May 08, 2019/Categories: Publications

10/4/2019 - Lisa Pozzebon - IAM Weekly 
The Board of the Appeal of the Italian Trademark and Patent Office (UIBM) has reiterated that, in the crowded wine sector, confusion between trademarks is less likely to occur even when certain simi-larities are present due to the high level of consumer attention.
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