---
title: Online anti-counterfeiting
description: A series of activities aimed at combating all attempts at counterfeiting that pass through the WWW network.
---

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# Online anti-counterfeiting

- [Home](https://www.jacobacci.com/en/)

## What is online anti-counterfeiting?

The world of online counterfeiting is very diverse, and involves illicit activities that must be identified before a strategy can be put in place to combat them. Jacobacci & Partners offers a 360-degree online anti-counterfeiting service, which includes detection and targeted action against violations of intellectual property rights, provided in collaboration with both the client and with judicial authorities.

### Advantages

Despite its semblance of simplicity, online counterfeiting is an ever changing, and potentially infinite, challenge and, thus, something that is difficult for a client to combat alone. Jacobacci & Partners offers sophisticated AI technological systems that can provide a clear picture of this complex subject, allowing us to provide advice that responds to the specific needs of each of our clients.

### Risks

Recent studies indicate that the cost of international counterfeiting for Italian companies is around 35 billion Euros, with a market that is prevalent mainly on large e-commerce platforms. For both brands and companies, ignoring the subject of online anti-counterfeiting presents a global risk, as it means not dealing with a reality that is increasingly part of our daily lives, and which contains activities that are both lawful and, unfortunately, illegal. 

#### Anti-counterfeiting

- [Interference searches](https://www.jacobacci.com/en/anti-counterfeiting/interference-searches)
- [Unfair competition](https://www.jacobacci.com/en/anti-counterfeiting/anti-counterfeiting-unfair-competition-and-anti-cybersquatting)
- [Customs measures](https://www.jacobacci.com/en/anti-counterfeiting/customs-measures)
- [Enforcement](https://www.jacobacci.com/en/anti-counterfeiting/enforcement)

### Our latest blog posts

[![J&P per IPKat](https://www.jacobacci.com/hubfs/img-blog-IP%20KAT_2025_v2.jpg) ](https://www.jacobacci.com/en/publications/a-venetian-surprise-does-the-upca-transitional-period-really-require-an-opt-out-to-access-national-courts)

#### 8

May

2026

Patents, [The IPKat](https://www.jacobacci.com/pubblicazioni/tag/the-ipkat)

#### [A Venetian surprise: Does the UPCA transitional period really require an opt-out to access national courts?](https://www.jacobacci.com/en/publications/a-venetian-surprise-does-the-upca-transitional-period-really-require-an-opt-out-to-access-national-courts)

- ** [Simone Lorenzi](https://www.jacobacci.com/en/professionals/simone-lorenzi)

Article originally published on The IPKat The transitional period of the Unified Patent Court Agreement (UPCA) is widely understood to offer a safe harbor of choice. For a period...

[![Artificial Intelligence in fashion](https://www.jacobacci.com/hubfs/img-blog-J%26P-Riviste_AISPI.jpg) ](https://www.jacobacci.com/en/publications/artificial-intelligence-in-fashion-a-viewpoint-focused-on-intellectual-property)

#### 11

March

2026

Trademarks, [Asipi](https://www.jacobacci.com/pubblicazioni/tag/asipi), [AI](https://www.jacobacci.com/pubblicazioni/tag/ai)

#### [Artificial Intelligence in fashion: a viewpoint focused on Intellectual Property](https://www.jacobacci.com/en/publications/artificial-intelligence-in-fashion-a-viewpoint-focused-on-intellectual-property)

- ** [Eleonora Carrillo](https://www.jacobacci.com/en/professionals/eleonora-carrillo)

The use of Artificial Intelligence (hereinafter, “AI”) has burst into the market, gradually transforming our lives and revolutionizing the approach to Intellectual Property...

[![EPO's new rules for colour drawings](https://www.jacobacci.com/hubfs/img-blog-IP%20KAT_2025_v2.jpg) ](https://www.jacobacci.com/en/publications/beyond-black-and-white-the-epos-new-rules-for-colour-drawings)

#### 12

December

2025

Patents, [The IPKat](https://www.jacobacci.com/pubblicazioni/tag/the-ipkat)

#### [Beyond black and white: the EPO’s new rules for colour drawings](https://www.jacobacci.com/en/publications/beyond-black-and-white-the-epos-new-rules-for-colour-drawings)

- ** [Simone Lorenzi](https://www.jacobacci.com/en/professionals/simone-lorenzi)

Article originally published on The IPKat Following some unwelcome news from the Unified Patent Court (UPC) regarding recent fee increases, the European Patent Office (EPO) has...

[Read more](https://www.jacobacci.com/en/publications/)

[**](https://www.jacobacci.com/en/anti-counterfeiting/online-anti-counterfeiting#)

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