Online anti-counterfeiting

The world of online counterfeiting is very diverse, and involves illicit activities that must be identified before a strategy can be put in place to combat them. Jacobacci & Partners offers a 360-degree online anti-counterfeiting service, which includes detection and targeted action against violations of intellectual property rights, provided in collaboration with both the client and with judicial authorities.

Despite its semblance of simplicity, online counterfeiting is an ever changing, and potentially infinite, challenge and, thus, something that is difficult for a client to combat alone. Jacobacci & Partners offers sophisticated AI technological systems that can provide a clear picture of this complex subject, allowing us to provide advice that responds to the specific needs of each of our clients.

Recent studies indicate that the cost of international counterfeiting for Italian companies is around 35 billion Euros, with a market that is prevalent mainly on large e-commerce platforms. For both brands and companies, ignoring the subject of online anti-counterfeiting presents a global risk, as it means not dealing with a reality that is increasingly part of our daily lives, and which contains activities that are both lawful and, unfortunately, illegal.