Gianpiero Coccia

Gianpiero Coccia

Partner, Dr Jur., Italian Trademark Agent, Professional Representative before the EUIPO. Gianpiero graduated in Law from the University of Trento and obtained an advanced level Master in European and transnational law.

  • Languages:native Italian speaker, fluent in English
  • Office:Brescia
  • Area of competence:Trademarks

Work experience
Gianpiero joined Jacobacci in 2005 and he is currently head of the trademark department of Jacobacci's Brescia office. Thanks to daily contact with companies and IP firms Gianpiero has gained considerable experience in all trademark-related matters in a variety of jurisdictions worldwide.


Professional focus
Gianpiero has significant experience in trademark protection strategies, in particular in searches, filing, prosecution and maintenance of trademarks before the Italian, International and European Trademark Offices, as well as before main foreign PTOs. He is qualified to handle opposition procedures before Italian and European trademark offices and has gained experience in coordinating enforcement strategies all over the world. He also has acquired important skills in extra-judicial procedures such as negotiations drafting, coexistence-agreements and trademarks enforcement. He also holds seminars and conferences in IP matters.


Areas of expertise
Gianpiero manages trademarks portfolios of several Italian companies in a variety of business sectors, in particular in wine, fashion, industrial design, high-technology and mechanical industries. He is an expert in customs surveillance and seizure procedures, in particular in China, and he has also acquired experience in filing EU trademarks to the extent of accessing to Amazon Brand Registry.



  • 2024 - Featured by the WTR1000 Review as one of the highest-rated professionals in Italy in the trademark field: "Gianpiero Coccia collaborates closely with his following and stands out for his proactive approach to portfolio management"
  • Successfully completed the EUIPO Trade Mark and Design Education Programme (ETMD) 2019/2020

Contact Gianpiero Coccia

The latest articles of Gianpiero Coccia





The double identity of OSCAR: a trademark and a common term

The Supreme Court recently held that the trademark OSCAR was valid with respect to the film industry and thus gave its owner, the Academy of Motion Picture Arts and Sciences…





It’s a family affair: FAMILYMART and FAMILY MART marks held "conceptually dissimilar"

On 28th June 2013 the Opposition Division of the Italian Patent and Trademark Office (PTO) issued its decision in FamilyMart Co Ltd v Litardi Claudio.