--- title: Barbie description: Barbie represented an epochal revolution in the conception of the woman of the twentieth century. Actually, it was the first to allow girls to play with their imagination, dreaming of their future and discovering the world of fashion. image: https://www.jacobacci.com/hubfs/News%20e%20curiosit%C3%A0%20IP/J-Curiosity-sample-v4.jpg --- - [Customer Area](https://www.jacobacci.com/en/customer-area/) - [Supplier Area](https://www.jacobacci.com/en/supplier-area/) - [Contacts](https://www.jacobacci.com/en/contacts/) - [**](http://www.linkedin.com/company/jacobacci-%26-partners-s.p.a.) - [**](https://www.facebook.com/JacobacciPartners) - [**](https://www.instagram.com/jacobacciip/) - [**](http://www.youtube.com/JacobacciPartners) - [IT](https://www.jacobacci.com/?hsLang=it) - ** THE GROUP - [FRANCE](https://jch.jacobacci.com/fr/?hsLang=fr) # Barbie - [Home](https://www.jacobacci.com/en/) **2 August 2023 ** [Jcuriosity](https://www.jacobacci.com/en/news/tag/jcuriosity) ** Elena Genito ![Jcuriosity_910x512 copia-Jul-28-2023-12-17-07-6575-PM](https://www.jacobacci.com/hs-fs/hubfs/Jcuriosity_910x512%20copia-Jul-28-2023-12-17-07-6575-PM.jpg?width=825&height=464&name=Jcuriosity_910x512%20copia-Jul-28-2023-12-17-07-6575-PM.jpg) The iconic doll has now become a Hollywood star. Barbie represented an epochal revolution in the conception of the woman of the twentieth century. Actually, it was the first to allow girls to play with their imagination, dreaming of their future and discovering the world of fashion. Barbie was invented by the co-founder of Mattel, who filed a patent in 1959 to protect the position of the limbs and iconic feet, always prepared to wear heels. In 1996, the trademark 'Barbie' was filed, the first of a long series. Over the years, Mattel considerably has expanded its patent portfolio, consisting of patents, designs and trademarks. A portfolio that it is exploiting even more today and that has enabled it to enter into licensing and collaboration agreements with brands interested in Barbie, thanks in particular to the release of the film. > > Thanks to [Elena Genito](https://www.jacobacci.com/professionisti/elena-genito) e [Mariavittoria Versaci](https://www.jacobacci.com/professionisti/mariavittoria-versaci) ** #### Categories - [An IP Revolution](https://www.jacobacci.com/en/news/tag/an-ip-revolution) - [Arte e Progetto](https://www.jacobacci.com/en/news/tag/arte-e-progetto) - [Food & Wine](https://www.jacobacci.com/en/news/tag/food-wine) - [Great Place To Work](https://www.jacobacci.com/en/news/tag/great-place-to-work) - [Jcases](https://www.jacobacci.com/en/news/tag/jcases) - [Jcuriosity](https://www.jacobacci.com/en/news/tag/jcuriosity) - [Jnews](https://www.jacobacci.com/en/news/tag/jnews) - [Jpeople](https://www.jacobacci.com/en/news/tag/jpeople) - [Patents](https://www.jacobacci.com/en/news/tag/patents) - [Start-up](https://www.jacobacci.com/en/news/tag/start-up) - [Trademarks](https://www.jacobacci.com/en/news/tag/trademarks) #### Popular articles [![The slogan ](https://www.jacobacci.com/hubfs/News%20e%20curiosit%C3%A0%20IP/J-Cases-sample-v3.jpg)](https://www.jacobacci.com/en/news/it-is-like-milk-but-for-humans) [The slogan "it's like milk but for humans" has distinctive character](https://www.jacobacci.com/en/news/it-is-like-milk-but-for-humans) 19 July 2021 [![Artificial Intelligence and Patents: a guide to the patentability of AI under European Law](https://www.jacobacci.com/hubfs/News%20e%20curiosit%C3%A0%20IP/J-News-sample-v3.jpg)](https://www.jacobacci.com/en/news/artificial-intelligence-and-patents-a-guide-to-the-patentability-of-ai) [Artificial Intelligence and Patents: a guide to the patentability of AI under European Law](https://www.jacobacci.com/en/news/artificial-intelligence-and-patents-a-guide-to-the-patentability-of-ai) 10 April 2025 [![The Swiss Federal Court declares the nullity of the three-dimensional trademark relating to Nespresso capsules](https://www.jacobacci.com/hubfs/News%20e%20curiosit%C3%A0%20IP/J-Cases-sample-v3.jpg)](https://www.jacobacci.com/en/news/the-swiss-federal-court-declares-the-nullity-of-the-three-dimensional-trademark-relating-to-nespresso-capsules) [The Swiss Federal Court declares the nullity of the three-dimensional trademark relating to Nespresso capsules](https://www.jacobacci.com/en/news/the-swiss-federal-court-declares-the-nullity-of-the-three-dimensional-trademark-relating-to-nespresso-capsules) 17 November 2021 [![Can a conversational agent or chatbot, such as ChatGPT, draft a patent?](https://www.jacobacci.com/hubfs/News%20e%20curiosit%C3%A0%20IP/J-News-sample-v3.jpg)](https://www.jacobacci.com/en/news/can-a-conversational-agent-or-chatbot-draft-a-patent) [Can a conversational agent or chatbot, such as ChatGPT, draft a patent?](https://www.jacobacci.com/en/news/can-a-conversational-agent-or-chatbot-draft-a-patent) 13 March 2023 [![Winter Olympics](https://www.jacobacci.com/hubfs/News%20e%20curiosit%C3%A0%20IP/J-Curiosity-sample-v4.jpg)](https://www.jacobacci.com/en/news/winter-olympics) [Winter Olympics](https://www.jacobacci.com/en/news/winter-olympics) 10 February 2022 [**](https://www.jacobacci.com/en/news/barbie#) Cookie Settings