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Athleisure: how big brands capitalise on sport According to a study by The Insight Partners, the sportswear market will grow from USD 411.02 billion in 2021 to USD 793.46 billion…
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The blurred line between green marketing and green washing in corporate communication
The two-year period 2022 - 2023 has spurred the transitionof companies in various aspects ranging from energy supply to finance, from communication to identity and socio-cultural…
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From princess of country to queen of trademarks: the curious case of Taylor Swift
Internationally renowned popstarsseek to control and convert into money as many aspects of their creative works and persona as possible.This is made possible by the existence of…
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Learning Style from Artificial Intelligence
With the generative artwork titled "Unsupervised-Machine Hallucinations-MoMA," exhibited at the Museum of Modern Art (MoMA) in New York, Refik Anadol envisions what a machine…
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The business of influencing: selling gold-plated for solid gold lifestyle
The numbers of social networks are constantly growing. It is estimated that in 2023 the social platforms gathered around 4.9 billion users globally, which is approximately 60% of…
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