--- title: Priority searches and registration opinions description: An integrated service that searches our databases to locate similar or identical trademarks. We also provide advice on potential obstacles to registration. --- - [Customer Area](https://www.jacobacci.com/en/customer-area/) - [Supplier Area](https://www.jacobacci.com/en/supplier-area/) - [Contacts](https://www.jacobacci.com/en/contacts/) - [**](http://www.linkedin.com/company/jacobacci-%26-partners-s.p.a.) - [**](https://www.facebook.com/JacobacciPartners) - [**](https://www.instagram.com/jacobacciip/) - [**](http://www.youtube.com/JacobacciPartners) - [IT](https://www.jacobacci.com/marchi/ricerche-di-anteriorita-e-pareri-di-registrabilita?hsLang=it) - ** THE GROUP - [FRANCE](https://jch.jacobacci.com/fr/?hsLang=fr) # Priority searches and registration opinions - [Home](https://www.jacobacci.com/en/) ## What are the priority searches and registration opinions? Conducting searches for prior trademark registrations is one of the most important steps to take before submitting an application for registration with the Trademark Office. Searches involve looking for and identifying signs that are the same or similar to that which the client intends to register, also considering that the owners of those prior signs might consider opposing the registration of the client’s trademark. Advice on registration options generally takes the form of an opinion on registerability: following prior registration searches, Jacobacci & Partners can assess whether the client’s mark meets the requirements for registration, including whether it is potentially invalid (and therefore not capable of being registered) and whether there exist registered trademarks that may conflict with the proposed sign. Considering all available information, our professionals are then in a position to recommend a solution that best fits the client’s needs. ### Advantages Together, these services constitute a fundamental preliminary step on the path to obtaining a trademark that a client can utilize as a business asset in the future. Carrying out both activities correctly and promptly is key to the successful launch of a brand on the market, and to the business that derives from it. As this is even more true on the international market, we at Jacobacci & Partners do not limit ourselves to Italian and European research, but are in a position to expand our search areas to all countries of interest, including a careful review of websites with domain names may be the same or similar to the trademark the client intends to register. ### Risks Choosing to not perform priority searches, or performing them without the help of professionals that have access to large databases and in-depth knowledge of the subject, presents several risks. The most serious of these risks is the potential to be accused of acts of infringement and becoming the target of legal or administrative proceedings by third parties that own an earlier trademark. Such a scenario runs the risk of compromising not only the trademark but also the entire business plan that has been built around the brand. #### Trademarks - [Priority searches and registration opinions](https://www.jacobacci.com/en/trademarks/priority-searches-and-registration-opinions) - [Filing, prosecution and registration of Italian, European, international and foreign national trademark applications](https://www.jacobacci.com/en/trademarks/filing-prosecution-and-registration-of-italian-european-international-and-foreign-national-trademark-applications) - [Oppositions and cancellation actions against similar third party trademarks worldwide](https://www.jacobacci.com/en/trademarks/oppositions-and-cancellation-actions-against-similar-third-party-trademarks-worldwide) - [Surveillance of the publication of similar third party brands worldwide](https://www.jacobacci.com/en/trademarks/surveillance-of-the-publication-of-similar-third-party-brands-worldwide) - [Actions against the use of similar brands by third parties worldwide](https://www.jacobacci.com/en/trademarks/actions-against-the-use-of-similar-brands-by-third-parties-worldwide) - [Management of international brand portfolio deadlines](https://www.jacobacci.com/en/trademarks/management-of-international-brand-portfolio-deadlines) - [Due diligence and economic assessments](https://www.jacobacci.com/en/trademarks/due-diligence-and-economic-assessments) - [Licensing, assignments and related transcriptions](https://www.jacobacci.com/en/trademarks/licensing-assignments-and-related-transcriptions) ### Our latest blog posts [![J&P per IPKat](https://www.jacobacci.com/hubfs/img-blog-IP%20KAT_2025_v2.jpg) ](https://www.jacobacci.com/en/publications/a-venetian-surprise-does-the-upca-transitional-period-really-require-an-opt-out-to-access-national-courts) #### 8 May 2026 Patents, [The IPKat](https://www.jacobacci.com/pubblicazioni/tag/the-ipkat) #### [A Venetian surprise: Does the UPCA transitional period really require an opt-out to access national courts?](https://www.jacobacci.com/en/publications/a-venetian-surprise-does-the-upca-transitional-period-really-require-an-opt-out-to-access-national-courts) - ** [Simone Lorenzi](https://www.jacobacci.com/en/professionals/simone-lorenzi) Article originally published on The IPKat The transitional period of the Unified Patent Court Agreement (UPCA) is widely understood to offer a safe harbor of choice. For a period... [![Artificial Intelligence in fashion](https://www.jacobacci.com/hubfs/img-blog-J%26P-Riviste_AISPI.jpg) ](https://www.jacobacci.com/en/publications/artificial-intelligence-in-fashion-a-viewpoint-focused-on-intellectual-property) #### 11 March 2026 Trademarks, [Asipi](https://www.jacobacci.com/pubblicazioni/tag/asipi), [AI](https://www.jacobacci.com/pubblicazioni/tag/ai) #### [Artificial Intelligence in fashion: a viewpoint focused on Intellectual Property](https://www.jacobacci.com/en/publications/artificial-intelligence-in-fashion-a-viewpoint-focused-on-intellectual-property) - ** [Eleonora Carrillo](https://www.jacobacci.com/en/professionals/eleonora-carrillo) The use of Artificial Intelligence (hereinafter, “AI”) has burst into the market, gradually transforming our lives and revolutionizing the approach to Intellectual Property... 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