multimedia brands

12

April

2024

Trademarks

Labels and animated videos: how to protect multimedia brands?

In the dynamic world of trademarks and intellectual property, digital innovation is opening up new frontiers and increasingly bringing multimedia trademarks to the fore. These,…

pubblication

12

April

2024

Trademarks

From princess of country to queen of trademarks: the curious case of Taylor Swift

Internationally renowned popstarsseek to control and convert into money as many aspects of their creative works and persona as possible.This is made possible by the existence of…

pubblication

2

April

2024

AI

Learning Style from Artificial Intelligence

With the generative artwork titled "Unsupervised-Machine Hallucinations-MoMA," exhibited at the Museum of Modern Art (MoMA) in New York, Refik Anadol envisions what a machine…

pubblications

29

February

2024

The business of influencing: selling gold-plated for solid gold lifestyle

The numbers of social networks are constantly growing. It is estimated that in 2023 the social platforms gathered around 4.9 billion users globally, which is approximately 60% of…

freedom to operate

30

January

2024

Patents

Prevention is better than cure: Freedom To Operate

Placing a product on the market in a given territory always entails some level of risk of infringement of one or more patents owned by a third party. To reduce this risk, it is…

vespa

25

January

2024

Trademarks

Defense takes the floor: "Vespa, a history of legal battles to protect an Italian icon"

Validity of the Vespa Three-Dimensional Trademark Back in 2013, assisted by Jacobacci & Partners, Piaggio obtained protection for the shape of the Vespa as a three-dimensional…

Jacobacci & Partners for Branding conference

11

May

2023

branding conference

The Birkin bag case

Use of a third party's trademark in the metaverse: freedom of artistic expression or unjust enrichment?

14

June

2022

HA Factory

The discipline of the NEW PATENT BOX

The L. D. October 21st 2021, n. 146, as modified by the Budget Law 2022, has abrogated the “old” Patent Box and has introduced a new subsidizing regime, the so-called “new Patent…